FOR IMMEDIATE RELEASE
Gov. Hutchinson, Miss America 2017 and KARK Announce Month-Long #BeHealthyBeActive Challenge
Campaign to Kick Off July 5 on KARK Today
LITTLE ROCK – Governor Asa Hutchinson and Miss America 2017, Savvy Shields—the Governor’s Honorary Chair and Statewide Ambassador for Healthy Active Arkansas—are partnering with KARK TV, Little Rock’s NBC affiliate, throughout the month of July to kick off the first ever #BeHealthyBeActive Challenge as part of Healthy Active Arkansas.
Every Wednesday morning in July, KARK 4 TODAY will air a segment featuring Miss America and KARK 4 TODAY personalities, along with appearances by Governor Hutchinson and First Lady Susan Hutchinson. Each segment will promote healthy living and encourage Arkansans in specific areas of health, including diet, mental, and indoor and outdoor exercise.
This month-long challenge will urge Arkansans to share their healthy choices on social media, too, to promote what they are doing to maintain a healthy and active lifestyle this summer. The segments will air on July 5, July 12, July 19, and July 26.
Governor Hutchinson issued the following statement:
“The #BeHealthyBeActive Challenge is a creative and exciting way for Arkansans to get involved and take further control of their health. Improving the health of our state not only enables Arkansans to lead more fulfilling, happy lives, but it also benefits our businesses and strengthens our state’s workforce. Ultimately, a healthier Arkansas is a stronger Arkansas.
“I want to thank Miss America for her leadership in encouraging healthy lifestyles in our state, as well as the KARK 4 TODAY team for its partnership and collaboration in this challenge. I look forward to furthering the Healthy Active Arkansas mission by promoting healthier lifestyles in our state through the #BeHealthyBeActive Challenge.”
Miss America 2017, Savvy Shields, issued the following statement:
"The #BeHealthyBeActive Challenge is the perfect way to integrate new and creative healthy habits into your lifestyle. I'm so excited to join my state in this challenge, finding ways towards eating healthy, and living better.”
KARK News Director, Austin Kellerman, issued the following statement:
“Being healthy and active are two major priorities for our KARK 4 TODAY team. They couldn’t be more excited about partnering with Governor Hutchinson, the First Lady, and Miss America to spread their passion for physical fitness.
“We’re excited to give people ideas centered around wellness to kick start their day. Hopefully, the reports will provide that little boost and motivation people need to get active and enjoy everything our great state has to offer.”
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